If you’re in the throes of planning your own new kitchen, we are giving away a design-consultation with award-winning kitchen designer Annika Rowson. Read more on her design principles and process, and how to win your chance to work with her to bring your kitchen project to life.
Where design meets daily life
The kitchen has evolved far beyond its utilitarian origins. What was once a tucked-away space for meal preparation now stands as the focal point of the contemporary home. It’s where we begin our mornings, where conversations flow naturally, and where we connect with family and friends. Today’s kitchen has transformed into a multi-functional space where food, design and people come together, creating the perfect setting for both everyday moments and special occasions.
Award-winning designer Annika Rowson understands that kitchens shape our lives. “The kitchen should be a reflection of who you are,” she explains. “It’s about creating a space that supports the way you live, cook and entertain.”
With a portfolio of stunning residential projects across Aotearoa, Rowson has developed a distinctive aesthetic that marries modern sensibilities with inviting warmth. A hallmark of her designs is the masterful use of natural materials and simple lines — an approach that creates contemporary spaces without sacrificing that essential feeling of home.
The integration of technology
In Rowson’s kitchens, every element serves both purpose and aesthetic. “The appliance choice is absolutely critical to achieving the perfect marriage of form and function,” she notes. That’s why Fisher & Paykel appliances feature prominently in her designs, including in her own home.
Built on three foundational design principles — Ultimate Kitchen Solutions, Design Freedom, and Beauty of Choice — Fisher & Paykel’s approach aligns seamlessly with Rowson’s philosophy. “Great kitchens flex to the needs of the cook,” she explains, “which requires connected appliances working in harmony to deliver cooling, cooking and cleaning without compromise.”
Design freedom manifests throughout Rowson’s work. “The ability to distribute appliances almost anywhere in the kitchen and integrate them without restraint allows me to create distinct zones that support different activities,” she explains. This ensures cooking, entertaining and casual dining spaces flow naturally together.
The beauty of choice
In Rowson’s designs, appliances must not only perform flawlessly but also look beautiful and support the architectural intention. “With four curated styles to choose from — Minimal, Contemporary, Professional and Classic — plus integrated, built-in and free-standing options, Fisher & Paykel offers the true beauty of choice,” Rowson explains.
In creating spaces that hero natural materials and clean lines, Fisher & Paykel’s Minimal Style is an ideal match for Rowson’s aesthetic. “These appliances are crafted from a concise palette of exceptional materials, predominantly expressed in matte textures and monochromatic colours, which recede in the kitchen rather than dominate it,” she says.
The result is striking: the appliances divert attention to the materiality, tones and textures that shape the kitchen, complementing rather than competing with the integrated elements. Kitchen perfection isn’t about rigid formulas or trends. It’s about creating a space that functions effortlessly while expressing something authentic about the people who use it.
The mastery of temperature
At the core of Fisher & Paykel’s cooking appliances lies the Mastery of Temperature—the science behind the art of cooking and a commitment to performance excellence. This insight-led approach to appliance design draws from a deep understanding of how different cooking methods, temperatures and heat types combine to create perfect flavour and texture. It’s this precision and control that allows home cooks to achieve restaurant-quality results, an essential element in Rowson’s kitchen designs where performance must match aesthetics.
Learn more about the mastery of temperature here.
Win a Bespoke Kitchen Design Experience with Annika Rowson
Explore what kitchen perfection means for you and your home with one of Aotearoa New Zealand’s premier kitchen designers, Annika Rowson.
Win a one-on-one consultation at your place, or at the Fisher & Paykel Experience Centre in Auckland – realise your vision with a perfect harmony of performance, aesthetics and placement.
Enter below to transform your kitchen into the heart of your home.
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