Stop in to see a fit-out that’s very fashion, yet has welcoming hints of the ultimate walk-in wardrobe.
Citing the South Island landscape as something she’s always had an affinity for, Auckland-based fashion designer Juliette Hogan says Christchurch turned out to be the ideal spot for her new store. “The more we travelled looking for the right location, the more perfect it felt.”
Developed in collaboration with James McNab of Think & Shift (who worked on the more technical specifications of the space and realised the team’s vision for display and lighting) and homestyle editor Alice (who consulted on the interior design), the boutique embodies the label’s effortless elegance and ease.
The décor lets the clothing shine, with a muted colour palette creating a timeless backdrop that allows the eye to land on Juliette’s sought-after silhouettes and signature prints. Oak, marble and plaster add texture to the room painted in Resene Half Blanc, while blackened steel and other noir accents up the luxe. It’s a sophisticated, salon-style setting, but one that makes you feel at home.
Photography Alice Lines